Our Story

Penobscot Financial Advisors stands for so much more than just excellence in financial planning. That’s because our focus isn’t on crowding our client roster; it’s on providing the best possible standard of care for you, our clients. This means our financial planners wear a lot of hats—we’re life coaches, teachers, friends. It’s what you do when you’re in it for the long haul, and we’re 100% committed to supporting and empowering you to make the right financial decisions from the acquisition of your first asset, through retirement and estate planning. There is no confusing industry jargon and no judgment at PFA, just straightforward financial solutions and support as we help you optimize your finances to reflect your passions, interests, values, and lifestyles.

Core Values

Our expectation is to work with our asset management and financial planning clients over a lifetime. We do this under an umbrella of guiding principles that are shared by our entire team.

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We’re here to demystify financial management using clear, easy-to-understand terms and plain language. We always have time to explain a recommendation, and we’re committed to making our process transparent, so you understand exactly how our financial advisors work for you.

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We believe everyone should have access to financial planning services, which is why we offer sliding-scale pricing for financial planning based on your income and give the option for monthly payments. We’re happy to help you make those early decisions that will set you up for success down the road.

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As the independent planning group providing the most TIAA retirement plan participants with asset management in New England, we know the ins and outs of the education sector. Fiscal pressures on institutions have never been greater, but we can help you understand TIAA, Fidelity and other plans and products thoroughly.

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We strive to make financial planning as painless as possible by offering a mixture of easily accessible online and in-person services. You’re able to view your portfolio in real-time through our online client portal, access resources on Financially.Fit, attend at-work seminars and more.

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Financial plans should never be one-size-fits-all. We get to know who you are beyond your assets and liabilities, taking a holistic, individualized approach to your finances and holding your hand every step of the way.

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Our goal is to give you the tools to successfully create, manage and protect your wealth. It’s up to you how hands-on or hands-off you are with your financial planning, and we help you feel informed about the decisions you’re making.

Our Services

Financial Planning

Quality financial planning should be accessible. We help you identify goals and execute action plans to realize those goals in easy-to-understand terms. Let’s work together to make your goals a reality, one step at a time.
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Asset Management

We assist in matching your goals with an appropriate investment strategy to manage your assets in an objective, independent way with your best interests in mind. Put our Investment Committee to work for you!
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Wealth Management

Our most holistic offering. Wealth Management is for those who desire an ongoing partner managing all aspects of their long-term financial success. This positions PFA as the Chief Financial Officer of your household.
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University of Maine

For over 20 years, we have provided holistic wealth management to higher education professionals in Maine. Our in-plan advice service allows us to manage your retirement portfolio for you hassle-free.
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Jim Bradley Portrait

Jim Bradley, CFA, AIF®, CFP®

Founder & Chief Investment Officer

Jim is the visionary of the team, using his years of industry experience and innovative thinking to continually push Penobscot Financial Advisors forward. When not in the office, he can be found flying his plane, playing the mandolin or gardening.

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Craig Joncas, CFP®

Financial Advisor & Chief Executive Officer

Craig is always staying on the forefront of industry developments in order to provide clients with cutting-edge resources and solutions. A skilled multitasker at work, Craig unwinds by bowling strikes or teeing up on the golf course in his off time.

Hannah Tackett, IACCP®

Chief Operating Officer & Chief Compliance Officer

Hannah is the resident technology expert, working diligently to implement solutions and ensure Penobscot Financial Advisors is operating efficiently. Her greatest joy at work is collaborating with coworkers to ensure they have the resources needed to support clients. Outside of the office, Hannah enjoys being a mom, gardening and running.

Julie Willette

Client Relations Specialist

Julie is our forms and transactions guru, making sure transactions process smoothly while keeping clients informed each step of the way. She’s also the friendly voice on the other end of the phone when you call the office! After hours, Julie can be found cheering on her family members at various sporting and intramural events.

Abrin Berkemeyer, CFP®

Financial Advisor

Abrin is honing his extensive financial market and mathematics knowledge into practical application as he works closely with the firm’s advisors, researching complex planning topics and crafting solutions for clients. When not working, Abrin enjoys hiking, going to the gym, and currency trading.

Sam Chaplin

Associate Portfolio Manager

Sam joined the team in 2018. He is responsible for handling trade entry, model management and our client portal data. Sam is focused on leveraging our technology to provide efficient trade execution and transparent reporting standards. Outside of work, Sam is busy preparing for the CFA Level III exam, but can always find time to enjoy Maine’s Great Outdoors.

Tyler Hafford

Associate Advisor

Tyler is constantly sharpening his planning skills to ensure clients are always receiving top notch service and financial solutions. When not working or studying for the CFP exam, Tyler can be found out on the links or enjoying a day on the lake with his family.

James Kane

Portfolio Administrator

James joined the ranks in September 2020 as a Portfolio Administrator, putting his degree in Finance from Loyola University Maryland and experience in equity research and trading into action. When not working, or studying for FINRA and CFA exams, James enjoys spending time with family and friends, golfing, snowboarding, playing pick up hockey, and adding to his programming skills.

Community Support

At Penobscot Financial Advisors, we know a thing or two about a good investment, which is why we recognize the importance of giving back to our community. We see philanthropy as part of our civic duty, and it is because of this belief that our employees dedicate time and resources to the following organizations.